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As a native to Prince George, Roberta reaped the benefits of living in the North and developed a strong passion for Northern Communities “The North is so vast and beautiful. However, it’s the people that are so exceptional! From Haida Gwaii to Valemount, Fort Nelson to Williams Lake, I have special memories from the tens of thousands of people and First Nations I have had the pleasure to meet, support and work with.”
A high-profile business leader, influencer, advocate, and ambassador who guides organizations to achieve growth, visibility, performance, and social impact. Roberta has a genuine passion for delivering a lasting impact on the region. She excels at forging strategic partnerships, and building consensus amongst stakeholders. A strong business development professional with a Master of Business Administration (MBA) focused in Executive Management, Sustainability and Coaching.
Roberta loves animals, outdoors, music and new adventures with her husband Dan.
“I have said this many times, that there seems to be enough room in the world for mediocre men, but not for mediocre women, and we really have to work very, very hard.”